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Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

KARACHI: The International Cricket Council has launched a brand-new visual identity for both the men’s and women’s Champions ...

Shahi Exports, India's leading apparel manufacturer, marks its 50th anniversary with a rebranding initiative. The company unveils a new logo and mission statement, highlighting its commitment to ...

Informed by Brynna Mann's research, the Managing Director of Strategic Growth & Innovation at Cherry Bekaert, this article ...

In today’s rapidly evolving digital landscape, protecting brand identity has become more critical than ever. With the rise of ...