Apple Inc. was notified by the European Union that its geo-blocking practices are potentially in breach of consumer protection rules, adding to the iPhone maker’s regulatory issues in the bloc.

Geo-blocking in simpler terms is the practice of restricting content on the basis of the geographical location of the user accessing it.

Apple's pile of regulatory woes in the European Union has ticked up again: the iPhone maker is being accused of unlawfully discriminating against

Apple was told by the EU on Tuesday to stop geo-blocking, the practice of restricting content according to a user's geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store,