Variety’s Entertainment Summit at CES will return on Jan. 8 to the Aria Las Vegas. The summit is set to feature panels and ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Publicis Media U.S. has acquired Picture Motion, a social advocacy and cause marketing company that has developed campaigns ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Brands are recognizing that to keep pace with these changes and capitalize on new opportunities, they need to invest more in ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure, they’re related, but ...

In this Q&A blog post, insights from a CEO and a Digital Marketing Manager reveal ... applying it to improve not just advertising but how I communicate value as a coach. We received customer feedback ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...