In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

AUDI is apparently for those who wouldn't buy an Audi. L ast week, Audi confused just about everyone when it rolled out a sub ...

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

No one will ever convince me that this makes any sense. The four rings in the famous Audi logo represent the brands that formed Auto Union: Horch, Wanderer, DKW, and Audi. NSU eventually joined ...

And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

Auto manufacturers offer protection against mechanical breakdowns through extended car warranties. While similar coverage from third parties is available, this coverage is technically considered a ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...

SHANGHAI (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting ...