The shots of the dog and the polar bear in the new Coca-Cola Christmas ad look like experimental test footage from an early ...

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...

“Often when you create characters in advertising ... Watch the full video below to find out which AI Gen ads the panel rate ...

We are observing a rise in pay packages for creative roles, especially for professionals who can integrate Gen AI prompt ...

The company highlighted the " general availability " of its AI-backed video creation app, Google Vids. The post states users ...

Alison.ai aims to address these inefficiencies by leveraging AI to create full video ads based on a brand's data as well as .

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

The fund will make early-stage AI investments aimed at reducing barriers to entry for building, training, and deploying ...

Some developers and public beta testers can now share lost AirTags and other device information with others to find the item.

Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe.

Winning Gold in the Innovation category at The Drum Awards for Digital Experience is Twitch Brand Partnerships Studio with ...

Companies conduct “evaluations” of AI models by teams of staff and outside researchers. These are standardised tests, known as benchmarks, that assess models’ abilities and the performance of ...