It contradicts new CEO Brian Niccol’s overarching strategy of repositioning Starbucks coffee as a premium product. So, over the past two months Starbucks made a quiet change. Instead of offering ...

Following a decline in summer sales, Starbucks is hoping a return to its roots will be the comeback it needs. For the first time in more than four years, Sharpies are making their way back into ...

Starbucks will stop selling the olive oil-infused coffees it debuted last year. Bloomberg first reported Tuesday that the coffeehouse chain plans on "saying goodbye" to the Oleato coffee drinks ...

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year. Since Niccol was ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...

"We have to get back to what has always set Starbucks apart, a welcoming coffee house where people gather and where we serve the finest coffee, handcrafted by our skilled baristas." STARBUCKS ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Your Starbucks drink with soy, oat, almond or coconut milk won't cost you extra anymore. Starting next week, Starbucks customers will no longer pay more for adding non-dairy milk to their orders.

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street ...

Visit americanexpress.com to learn more. The Starbucks® Rewards Visa® Card is a cobranded credit card from Chase Bank that's designed for avid coffee drinkers of the global chain. And with the ...