We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...

The ancient Greeks' three-part persuasion formula is still the best standard for judging the effectiveness of any speaker.

Explore how media and political marketing shape our beliefs daily, and learn how practicing information hygiene helps us ...

Below we round up 10 examples of fonts in famous logos that show just how powerful the right typeface can be – and how some fonts have been adapted to suit very different brands. Google uses its ...

An animation involving the Arsenal cannon shooting the Spurs cockerel went viral on Sunday - it was not an official ...

Writing essays is an integral part of the academic journey for students across all levels. Whether you're in high school, ...

Writers who need to persuade an audience usually think about logos, ethos, and pathos. Or about what they ... and powerfully shape recall. For example, readers are unlikely to read most of the ...

For College of Business students, accounting standards are one such example. The following resource offers ... Similar to analyzing writing, we can use ethos, pathos, and logos to analyze images.

Students could ask ChatGPT to generate their scripts, but they first had to fill out a worksheet with the things they were planning to prompt it with, like the ethos, pathos and logos examples ...