Sales and Marketing must sit together at the revenue table to contribute to next quarter's and next year's forecast. Marketing's role is to predict how many new qualified leads will enter the ...

Understanding the device that an advert is being displayed on and tracking an individual across multiple devices is not the same thing. The concepts are commonly confused or used interchangeably. Both ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

marketing and sales teams can develop comprehensive strategies that speak to clients more effectively. This approach ensures that both teams bring fresh, innovative perspectives to the table ...

Not just in marketing, but across the business. This hasn’t been quite so simple when it comes to making the case for why consumers should care about adopting AI into their day-to-day lives. Tech ...

Livewire's recent study shows that the next generations of gamers -- Z and Alpha -- expect ads, but they want a very particular kind.

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship ...

Without strategic marketing, your property might not attract the right buyers, leaving your potential profit on the table. Simply put ... whether through social media or other advertising channels.

Digital Represents 52% of September YTD Total Net RevenueIgnite's Digital Advertising Revenue Growth Accelerates in Q3Repurchased $25 Million of ...

Clarion Gaming is extending its engagement programme with all sections of the Spanish industry co-hosting an exclusive ...

Exceeds third quarter key guidance metrics and reaffirms full-year 2024 key guidance metrics. Reports record third quarter political revenue. Returns more than $90 million of capi ...