Pictures convey a story, carry an image of the product and of the brand and add a sense of whimsiness to capture attention ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

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Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

But just remember…Rome wasn’t built in a day; your online presence won’t be, either. It takes time and consistency to see ...

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Implementing reviews into marketing strategies can also result in user-generated content (UGC). UGC includes customer photos, videos, and testimonials created through customer engagement programs like ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

The course encompasses 30 hours of online learning about social media, pay-per-click advertising, email marketing, search engine optimization (SEO), content marketing and digital marketing strategy.

Sony Pictures Networks India (SPNI) has appointed Sibaji Biswas as its new Chief Financial Officer (CFO), effective the first ...