Cognitive dissonance theory, introduced by Leon Festinger, played a critical role in shaping public opinion and internal policy-making during the Cold War. Faced with the tension between the high ...

As the psychologist Leon Festinger wrote in 1956, “A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources.

Why do individuals continue to support Trump after he has been accused of so many illegal and immoral actions. We surveyed ...

The theory was developed in the late 1950s by social psychologist Leon Festinger (Elliot’s doctoral adviser at Stanford). Festinger defined “dissonance” as a state of tension that occurs when a person ...

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when ...

The theory was developed in 1954 by psychologist Leon Festinger. Later research has shown that people who regularly compare themselves to others may find motivation to improve, but may also ...

She seems happier in her relationship than I’ll ever be. American sociologist Leon Festinger believed that this desire to compare is a biological urge in us that is as strong as thirst and hunger.

I will try to explain with a few thoughts on the subject of discomfort. In 1957, a psychologist named Leon Festinger, coined the term, cognitive dissonance, describing the mental discomfort that ...

What goes through their minds when they see the same violence I do? How can they justify it? And how can I separate the “them” and “us” when the parallels of our faith are right in front of me?

The most famous work on comparison was done in 1954 by Leon Festinger who coined the term ‘social comparison’. He believed people get a sense of validity and cognitive clarity by comparing ...