The amended regulations provide mechanisms to block unwanted direct marketing communication. The Department of Trade, ...

Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Improving demand for both ocean and river cruises in 2025 coupled with higher ticket pricing will drive higher gross margins, ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

Strengthen Cross-Channel Marketing with Targeted Profiles By applying customer ... Keep in mind that your list is the ...

as well as breaches of Direct Selling and Direct Marketing Act At the Bangkok Remand Prison and the Central Women’s ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The Department of Trade, Industry and Competition (DTIC) has invited public comment on regulations that aim to curb unwanted ...

Ballpoint Marketing, a leader in handwritten direct mail for the real estate and home services industry, has just acquired a ...

Kevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has previously scored impressively in the fiercely contested Christmas effectiveness ...