If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

“We recognise there is a gap,” said Wilson Lam, the Asia-Pacific senior business development manager at Lee Kum Kee and the ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, ...

Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

A U.S. bankruptcy judge has approved a sale of Tupperware Brands. The move paves the way for the iconic food storage company ...

The natural beauty brand is scrapping its name, streamlining its product offering and overhauling its packaging.

Undoubtedly, one of the most essential parts of a business is its brand name. It’s how customers recognize businesses; it’s ...