In today’s rapidly evolving digital landscape, protecting brand identity has become more critical than ever. With the rise of ...

Let’s do a little brand positioning statement “word association” to get your gears turning. Just Do It. Save Money. Live Better. The Most Magical Place on Earth. I’m Lovin’ It.

“While a mission statement focuses on the purpose of the brand, the vision statement looks ... values and shine a light on your corporate identity without sounding too vague?

New Aim, Australia’s largest private ecommerce company, has refreshed its brand identity to reflect its DNA, vision and mission. Founded in 2005, New Aim is today a leading e-commerce company ...

Baird & Warner, Illinois’ largest family-owned independent real estate services company, today announced the launch of a new ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

Successful radio stations win in competitive formats because they own a primary one-word or one-phrase positive emotion in ...

Sukaz showed how global collaboration can define a brand's identity, blending cultural ... Every piece offers a bold, philosophical statement that pushes the boundaries of fashion and art.

Through these insights, the study explores whether the nation has maintained its distinct edge or whether this identity ...

The brand-new logo will feature a green mountain ... and a leaf for the “i” in the word “Mountain Dew.” In a statement to USA Today, Mauro Porcini, PepsiCo’s senior vice president ...

Using an anagram for the term "Bostonian," the National Women's Soccer League's newest franchise unveiled its name on Tuesday: BOS Nation Football Club.