There are different logos that can be leveraged at specific sizes to uphold the presence of the brand. When smaller sizes are needed, wordmarks or logotypes can be utilized and, in extreme cases, the ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

This case study shows how BIC, the brand which specializes in pens, personal grooming products and lighters, was able to leverage Walmart’s abundance of first-party data to increase return on ad spend ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins brand." The logo also has a hidden message: The pink 31 in the logo ...

Another example: Bic, which is known for inexpensive plastic items (lighters, pens), extended the brand to perfumes. That product was a flop. Consumers inferred that the perfume would be cheap—or ...

The unit logos combine the UAB logo and a school/college/central unit identifier in a single graphic image. In order to establish greater brand consistency — and with the understanding that many ...

The primary visual identifier of the University of Helsinki is its flame emblem. The flame emblem is part of the University’s logo. The University’s logo consists of the flame emblem and the logo text ...

Was the ultimate Clean Girl brand trying to tell me smoking is cool now?Scrolling back through my social media feed, more ...

The University logo is simplified, fully useable in digital and print platforms, unique to SLU, and presents a timeless image of Saint Louis University. Why is it important to have a consistent brand ...