In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect leading connectivity as well as automated driving.” Reuters reported in August that Audi was planning a rebrand for China,

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best logos ), a simply 'AUDI' wordmark. The first concept car to sport the new branding is the 'AUDI E concept', a "fully electric Sportback" whose design is "both minimalist and calm".

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters

We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent company. It has been developed specifically for the Chinese market.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,